![]() I have even written a teardown on how one tool, Shopify Business Name Generator, can take over and dominate an entire content cluster. The main keyword “ plagiarism checker” has 338k searchers per month but has a keyword difficulty of 94! Right now, it’s worth about 500k in traffic value and drives 1.8M in monthly organic sessions. Grammarly has its plagiarism tool that likely drives thousands of sign ups each day. They are a fantastic way to drive a consistent amount of traffic, links, and leads back to your website, especially when trying to rank on ultra-competitive but rewarding keywords. ![]() There’s no hiding the fact that I love when brands use simple tools as an acquisition channel. Well, Ahrefs has been giving away their best tools for free for the past few years.Īnd they have used that strategy to build a $10M content moat and an unmatched acquisition channel. Hubspot even requires an email address to use their free tools! This helps the new user see the true value of the product by actually experiencing some of the best core features.īut what if you gave away all of your best features for free without requiring a sign-up, a trial period, or even a lead gen form? One of the ways they get around those difficulties is by offering a free tool or freemium membership. Thousands of SaaS brands are building amazing solutions and companies as we speak. Trust me, I have been doing it for 7+ years.īut, it’s not impossible. ![]() Showing someone the value of your product.
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